Enrich prospect records with reliable data
A half-empty prospect record is useless. Charik auto-completes your contact and company records from French public data, without manual entry.
A half-empty prospect record is useless: no phone, a vague job title, a company that can’t be pinpointed. Enriching records means auto-completing them with reliable information so the team can act immediately instead of searching.
The problem with incomplete records
In most CRMs, a record depends on what the sales rep bothered to type. The result: missing contact details, vague job titles, duplicated companies. Time is lost cross-checking information before every outreach, and sometimes the wrong person gets contacted.
Why manual data entry never sticks
Clean data entry is the first task dropped on a busy day. It’s not a discipline problem, it’s a time problem. As long as filling in a record takes two minutes, no one will do it fifty times a day. And the data ages by itself, as companies move.
How Charik enriches your records
Charik auto-completes contact and company records from French public data. The rep adds a prospect, Charik pulls the missing information and flags duplicates before they pollute the database. Contact enrichment completes the professional details, and the Chrome extension captures a profile from the web or LinkedIn without re-typing.
This technology is native — no paid third-party provider — which is what makes a single, transparent price possible.
Reliable data, not just plenty of data
Enrichment is worthless if the data is wrong. By relying on official public sources, Charik prioritizes reliability: one up-to-date record beats ten fields filled at random. A wrong identifier costs more than an empty field, because it sends you to the wrong contact.
What this changes
Records that are usable the moment they exist, search time cut in half, and a database you can finally trust to steer your activity.
Ce que Charik mobilise pour ça
Questions fréquentes
What is prospect record enrichment?
Enrichment means auto-completing a record (contact details, job title, company, identifiers) from reliable sources, so the sales rep starts from a usable record instead of a blank one.
Where does Charik pull the data from?
From French public data. Charik uses its own enrichment technology, without depending on a paid third-party provider — which is what keeps our pricing simple.
How are duplicates handled?
Charik spots duplicates on creation and on import, before they pollute the database, to keep a single, up-to-date record per company or contact.