HubSpot alternative: factual 2026 comparison

Looking for a HubSpot alternative built for B2B sales teams selling into the French market? Charik is a modern, generalist B2B CRM built in France, designed for sales teams that want to bring their whole activity into a single tool, at a price that is easy to read. This page compares the two solutions factually to help you decide, without bias.

Charik, the B2B CRM that brings your commercial activity back into one tool.

Quick comparison: Charik vs HubSpot

Criteria	Charik	HubSpot
Origin	Paris, France (2024)	Cambridge, USA (2006)
Entry price	€17 excl. VAT / user / month (Charik, annual billing), €25 monthly	Free CRM; Sales Hub Starter from €15/user/month
Price for a serious sales team	€17 (Charik) / €58 (Charik Pro, with French company data), excl. VAT / user / month	Sales Hub Pro around €90/user/month in 2026
French company data (SIREN/SIRET)	Native, included in Charik Pro	No native integration
Hosting	France	USA and EU (Cloud Act applies)
Commitment	Annual, or monthly at €25	Annual by default, exit terms vary
Free trial	7 days, no credit card, 10 users	Limited free CRM; Pro trial on request
Pennylane connection	Native, with quotes built into the CRM	Native via the marketplace

When HubSpot remains a good choice

HubSpot remains a relevant choice in a number of specific contexts:

A mature, integrated marketing team that needs Marketing Hub with its multi-channel workflows, lead scoring, landing pages and full behavioural tracking. Charik is CRM-first and does not include an equivalent Marketing Hub.
An international scale-up with sales teams across several countries and languages. HubSpot natively supports 6 interface languages and many currencies; Charik is centred on French and English, and on the euro zone.
A team investing in a third-party app ecosystem through the HubSpot marketplace (1,500+ integrations). Charik offers around twenty native integrations focused on the typical stack of a team operating in France (Gmail, Outlook, Pennylane, Brevo).
A complex multi-channel customer service operation that wants to use HubSpot Service Hub with its tickets, knowledge base and advanced chatbots. Charik does not offer a service module at the time of writing.

When Charik is the right choice

Charik was designed for B2B SMEs and mid-sized companies that want a consolidated CRM without stacking three or four subscriptions. Here are the cases where Charik naturally positions itself better than HubSpot:

A team prospecting in France. Company enrichment (SIREN, SIRET, NAF code, headcount, executives) is native and included in Charik Pro, with no separate subscription to a data tool such as Pappers Pro, Kompass or Société.com.
A team that wants a readable price. From €17 excl. VAT per user per month for Charik, €58 for Charik Pro with French company data, with no credits that run out, no modules to activate, and no mandatory call with a sales rep to get a quote. The full pricing fits on one page.
A team that needs multiple relationships between records. Charik lets you link a contact to another contact, a company to another company, a deal to another deal. This architecture is rare and particularly useful for law firms, investment funds, recruitment agencies and B2B agencies.
A team that wants its data hosted in France. Strict GDPR compliance, no Cloud Act exposure, and suitable for the requirements of a public tender or a French industrial SME.
A team that wants to connect its invoicing to Pennylane. The Charik / Pennylane connector is native. Quotes are created in Charik, invoices are issued in Pennylane, and the accounting export is automatic.
A team that wants to start within 7 days, no credit card required. The Charik free trial lasts 7 days, with no credit card, for up to 10 users and 100 contacts/companies/deals, so you can test in real conditions.

Pricing: what you really pay

Price is the first topic that tips the decision for an SME. Here are the public, factual figures at the time of writing (May 2026, sources: the two vendors’ official websites):

Charik: €17 excl. VAT per user per month with annual billing (€25 monthly) for the full CRM, and €58 excl. VAT per user per month for Charik Pro, which adds unlimited French company enrichment, ICP search, public tenders and sales signals. No credits, no Pro/Enterprise hub to activate. Pricing is public on the Pricing page and requires no sales contact.
HubSpot: the CRM is free, but serious commercial use goes through Sales Hub. Starter around €15/user/month, Professional around €90/user/month, Enterprise around €150/user/month. On top of that come the mandatory onboarding fees for Pro and Enterprise (from €2,800 for Pro, more for Enterprise), and the Marketing and Service hubs if needed.

For a team of 5 sales reps on HubSpot Sales Hub Pro, you are looking at roughly €450 per month in licences plus the initial onboarding. On Charik Pro, the same team pays €290 per month, with no mandatory onboarding fee; on Charik, it pays €85 per month. The difference over 12 months is around €2,000 with Charik Pro, and around €4,400 with Charik, and more still over 3 years.

This calculation does not account for the French data enrichment tools a HubSpot team has to add (Pappers Pro, Dropcontact, Kaspr, Lusha), easily an extra €30 to €80 per user per month. With Charik Pro, French enrichment is native.

Features: what is included by default

On the pure sales CRM scope, Charik and HubSpot both cover the essential expected functions: visual pipeline, contact and company management, email scenarios, quotes, reporting, Gmail and Outlook integration. A few structural differences deserve attention:

Native French enrichment: Charik Pro automatically retrieves SIREN, SIRET, NAF code, headcount and executives from French public company data (INSEE, INPI). HubSpot does not offer this natively and requires a third-party tool.
Multi-relationship architecture: Charik lets you link a contact to another contact (e.g. a lawyer linked to their client), a company to another company (e.g. parent company and subsidiaries), a deal to another deal (e.g. a deal linked to a previously lost deal). HubSpot remains built around a linear pipeline.
CRM-integrated quotes + native Pennylane connection: quotes are created directly in Charik, then invoices and accounting take over in Pennylane through a native connector. HubSpot also has a Pennylane connector in its marketplace, but quotes stay on the Pennylane side (or in an additional Sales Hub module) without an integrated round trip to the sales pipeline.
French public tender search: Charik Pro integrates the database of public notices since 2018, with award history. HubSpot does not cover this use case.
Hiring signals: automatic detection of companies recruiting for key roles (CEO, Sales Director, Purchasing Director), useful for opportunistic prospecting. HubSpot does not cover this use case either.
Marketing Hub vs Charik email scenarios: HubSpot Marketing Hub covers landing pages, multi-criteria scoring, multi-channel workflows and paid campaigns. Charik is limited to prospecting email sequences and simple automated scenarios.

Data and hosting: the French dimension

For a sales team prospecting French companies, access to official public data is a structural topic. Charik Pro natively integrates French public company data (INSEE SIRENE registry, INPI and other public sources), with no additional subscription.

SIREN / SIRET: retrieved automatically from the company name or website.
NAF code, headcount, revenue, legal form, executives: automatic enrichment on the company record.
Hosting in France: servers in France, GDPR compliant, no Cloud Act exposure, usable when responding to public tenders.

This is one of the most structural points of differentiation compared with a historically American vendor. For a team prospecting 90% in France, the absence of native SIREN/SIRET in HubSpot means either manual entry, a paid third-party tool, or custom development through the API. With Charik, it is included in Charik Pro at €58 excl. VAT per user.

Migrating from HubSpot to Charik

Migrating from HubSpot to Charik follows an assisted four-step path:

HubSpot export: from the HubSpot settings, export contacts, companies and deals in CSV format. This is a native HubSpot operation, free and with no volume limit on exports.
Data quality audit: duplicate cleaning, field normalisation, identification of missing SIREN/SIRET numbers (Charik Pro will find them automatically on import).
Import into Charik: guided CSV import, mapping of HubSpot fields to Charik fields, preservation of pipeline stages and deal history.
Team onboarding: 1 or 2 sessions of 30 minutes with the Charik team are enough for everyday usage. For a complex migration, a personalised migration support option is available.

The average time observed for a team of 5 sales reps is 5 to 10 working days between the decision and going live. Email accounts (Gmail / Outlook) reconnect in 5 minutes through the native connector.

How to decide between the two?

The decision grid comes down to a few concrete questions:

How many sales users are on your team? If the answer is between 2 and 50, Charik is sized for you.
How many of your prospects are French companies? If the majority, native French enrichment changes daily productivity.
Do you already pay for a company data tool (Pappers, Kompass, Société, Dropcontact, Kaspr) on top of your current CRM? If so, Charik Pro consolidates both.
Does your invoicing go through Pennylane or an equivalent French tool? The native Charik / Pennylane connection avoids a custom integration.
Is hosting in France mandatory for your customers (public sector, healthcare, finance)? The criterion becomes a blocker for a non-European CRM.

If you answer yes to at least three of these questions, Charik deserves a trial. If you are an international scale-up with a team spread across five countries and advanced marketing integrations on ten channels, HubSpot remains a good choice.

Try Charik as a HubSpot alternative

Two ways to test Charik:

7-day free trial, no credit card: crm.charik.app/sign-up. Up to 10 users and 100 contacts/companies/deals, access to all features.
30-minute guided demo: charik.app/en/book-a-demo. A conversation to confirm that Charik covers your use case before investing time in a migration.

For pricing details, see the Pricing page. To understand the positioning, see all Charik features.

Frequently asked questions about choosing Charik vs HubSpot

Is Charik really a HubSpot alternative for an SME operating in France?

Yes, on the Sales Hub Starter and Pro scope. Charik covers the key sales CRM functions (pipeline, contacts, sequences, reporting, quotes) from €17 excl. VAT per user per month, and Charik Pro at €58 adds native functions that HubSpot does not cover (SIREN/SIRET, public tenders, hiring signals, ICP search on French companies). Charik is not intended to replace Marketing Hub or Service Hub.

How much does HubSpot cost compared with Charik in 2026?

HubSpot Sales Hub Pro runs around €90/user/month in 2026, plus mandatory onboarding (from €2,800). Charik is €17 excl. VAT/user/month, and Charik Pro €58, with no mandatory onboarding. For a team of 5 sales reps, the gap is around €2,000 in the first year with Charik Pro, and more with Charik.

Can you retrieve your HubSpot data to migrate it into Charik?

Yes. HubSpot allows native export of contacts, companies, deals and activities in CSV format. Charik offers a guided import with field mapping and preservation of pipeline stages.

Does Charik also handle invoicing, like HubSpot Sales Hub Pro?

Charik handles quotes in the CRM. For invoicing and accounting, the native Pennylane connector takes over. This separation is more closely aligned with French accounting practices than invoicing built into an American tool.

Does Charik cover marketing like HubSpot Marketing Hub?

No. Charik offers sales prospecting email sequences, not a full Marketing Hub. For multi-channel inbound marketing, it needs to be paired with a dedicated tool such as Brevo, ActiveCampaign or Mailchimp.

Is Charik hosted in France?

Yes, servers in France, strict GDPR compliance, no Cloud Act exposure. This is one of the points where the contrast with HubSpot is strongest, as HubSpot hosts by default in the USA or the EU depending on the plan.

How long does a HubSpot to Charik migration take?

For a team of 5 sales reps and a database of a few thousand contacts, allow 5 to 10 working days between the decision and going live. Gmail/Outlook integrations reconnect in 5 minutes.

Compare Charik with other CRMs

Evaluating several alternatives at the same time? Here are the other factual Charik comparisons:

For Charik pricing details: see the Pricing page. For the full scope of the product: see all Charik features.

HubSpot alternative: why teams choose Charik